A few days ago，under the authority of the Protected Eco-Origin Products (PEOP) Office, Wan Cheng Credit Evaluation Company Ltd. (WCCE) signed a cooperation agreement with the French company Advanced Track and Trace (ATT). Both parties have entered into collaboration regarding the promotion of the PEOP project in France and in Europe.
The PEOP Assessment project implemented by the Chinese Administration for Quality Supervision, Inspection and Quarantine (AQSIQ) meets the Protected Eco-Origin Assessment standards of the uniformly used label of the People’s Republic of China Protected Eco-Origin Products label. The Green letters PEOP which can be seen on the label correspond to the English abbreviation for “Protected Eco-Origin Products”. The purpose of this project is to erect the appropriate protection mechanisms and traceability management system, and, under the supervision of the Chinese administrations, to protect the interest of environmentally-friendly firms and the interest of the consumers.
It is understood the technology of ATT is one of the leading anti-counterfeiting technologies in the world, the company provides anti-counterfeiting services to French Champagne, Burgundy, and Bordeaux regions wines that are exported around the world. WCCE, based in Beijing, is a qualified auditing agency which was appointed to assist AQSIQ in order to employ this technology to better serve the Chinese consumers.
A delegation commissioned by AQSIQ set off to France on May 4th. Between May 5 and May 6 it proceeded through the Champagne, Burgundy and Bordeaux regions where it held awareness meetings about PEOP. With the support of local authorities and associations, the main producers of the three main French wine producing regions, wineries representatives, and exporters joined the awareness meetings and interacted with the delegation on matters of their concern.