Bordeaux Tourist Office
Photos Jean-Bernard Nadeau
Translation Maxine Colas
Stéphan Delaux was born 58 years ago, in Bir Hakeim Square, which overlooks the Garonne River. His father’s family ran a café in the heart another very lively quarter of Bordeaux, in Place Saint-Augustin. This was the environment that formed his youth : the Saint-Augustin Youth Association, where he discovered a taste for sport, commitment and community work. He studied at the law faculty and at the Bordeaux IEP (political science school) and his first post was as director of the Aquitaine Youth Information Centre…continuing his commitment to both community work and young people.
In the 80’s he created the « Carte Jeune » (youth or student card) which rapidly became a incredible gateway for European youth since it was adopted by almost 4 million young people in 27 countries… In 1995, Stephan Delaux founded DDH Conseil, a company specialized in communication consultancy.
He has been deputy to the Mayor of Bordeaux since 1995 and is responsible for tourism, promotion of tourism, national heritage and event organising in the city. As such, he is also President of the Bordeaux Tourist Office, President of Bordeaux Great Events and organiser of BORDEAUX FETE LE VIN (the ‘Bordeaux Celebrates Wine’ Festival).
The Bordeaux Tourist Office
The Bordeaux Tourist Office, graded 4 star, provides four reception desks and employs a permanent staff of 30 plus 30 guides. Its main tasks are to welcome and inform visitors – 680,000 of them walked through the tourist office doors in 2009 – as well as promoting the city as a major tourist destination – 20 showrooms and workshops in both France and abroad are planned for 2010.
Today, an estimated 3 million visitors from all over the world have been charmed by the new face of Bordeaux and its ranking as a World Heritage site – both are the result of ten years of renovation work. The Tourist Office has successfully used the architectural and cultural features of the city by creating city tours and tourist wine routes, together with the Bordeaux Discovery tour proposal, etc…
Bordeaux tourism has linked to various successful labels such as the « City of Art and History » label, the « Tourism and Handicap » label, « Family Plus » and to event success stories like the wine festival « Bordeaux Fête Le Vin ».
Bordeaux Fête le Vin (24-27 june 2010)
Initiated in 1998 by Alain Juppé, Mayor of Bordeaux, and held every two years, BORDEAUX FÊTE LE VIN is a festival dedicated to Bordeaux and Aquitaine wines and destined for the general public. After 7 editions of this event, the festival has now become a veritable must-see for a large number of both French and foreign visitors. In 2008, the organizers counted 24 different nationalities and more than 450,000 people who came to taste and discover the 80 different appellations of Bordeaux and Aquitaine on a wine road which stretches for 2km along the banks of the Garonne River, complimented by a backdrop of 18th century facades classified as UNESCO heritage architecture.
In addition to the tasting passes and vineyard discovery passes, and the sight and sound shows which have made the event such a success, new activities will be on offer in 2010 : variations on the theme of the gastronomic heritage of Bordeaux and the Aquitaine (with tasting workshops, gourmet kiosks and appearances by Michelin starred chefs….), also a music festival in the Quinconces Square including of course performances by the Bordeaux Aquitaine National Orchestra (ONBA), jazz with « Marciac in Bordeaux », together with performers from Quebec who will be celebrating their national holiday in Bordeaux and finally, a remarkable exhibition organized around the great classified crus of 1855 in an open-air cellar of 600 barrels…