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Advanced Track and Trace, getting closer to production and distribution sites

ATT Advanced Track and TraceFrench specialist in secured traceability and authentication solutions, ATT maintains its local and international development in the wine and spirits sector


ATT expands in Bordeaux
ATT announces the expansion of its offices in Bordeaux, France, where a local Project Manager and several associates will be based. The company decided to invest locally as its customer base is growing and as numerous projects are ramping up. By getting close to its customers, the company will be able to support them in their production and post-production directly on the production and distribution sites. Its presence also reinforces the company’s commitment in advanced R&D projects initiated with Bordeaux University, Polytechnic Institute and National Centre for Scientific Research (CNRS), in collaboration with Aquitaine Region.

ATT authenticates Bordeaux’s reputed Chateaux and Crus Bourgeois du Médoc
Worldwide renowned Crus Bourgeois are deep-rooted in Bordeaux’s viticulture heritage, and constitute a broad family with a wide range of wine characters and soils through eight prestigious AOCs (protected appellations of origin): Médoc, Haut-Médoc, Listrac-Médoc, Moulis en Médoc, Margaux, Saint-Julien, Pauillac & Saint-Estèphe.

ATT applies individual stickers on each bottle. The label embeds a unique, unreplicable code guaranteeing the product’s origin and authenticity to the consumer, as a way to hinder counterfeiting. The quantity of bottles made available on the markets has to be equivalent to the volume acknowledged in the blind wine tasting sessions‘ explains Frédérique Dutheillet de Lamothe, Head of Alliance des Crus Bourgeois.

ATT will attend the VINITECH exhibition in Bordeaux from November 27th to 29th, 2012, on booth no 2201, Hall 1 Aisle C (as well as on Innovin’s booth 1B3206).


Report at Château Paloumey

A video report shot in association with ATT (Advanced Track and Trace) to discover Chateau Paloumey, wine estate selected for the Cru Bourgeois 2010 vintage.


ATT on Chinese and Asian markets
ATT maintains its international development, with the opening of its Shanghai office and its Hong Kong subsidiary. ATT provides local support to its applications and related services for market supervision, brands and products’ valorization and defense.

Through numerous applications, implemented for several years worldwide and on the most stringent markets, ATT has proven the longevity of its recognized solutions applied to important quantities, and its ability to bring innovative and robust technical answers in line with its clients’ needs and requests, on fast-growing markets in high demand for security, confidence and reliability. In 2013, ATT is to accompany its clients in India.

ADVANCED TRACK & TRACE is a global leader and technology provider in brand protection, secured traceability and authentication. With over 25 years of expertise, ATT provides custom-tailored, proven solutions to its clients, in order to ensure their products and components’ traceability, as a way to fight efficiently and durably against parallel markets and counterfeiting. The company is currently tracking billions of products worldwide.

Contact ATT Paris :
99 av. Châtaigneraie 92500 Rueil-Malmaison
Tel +33(0)1 47 16 64 72

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