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A successful end to Vinexpo

With a healthy 40% increase in attendance levels, the wine fair confirms that the Asian market is in good shape

At this time for taking stock, dissatisfied exhibitors are hard to find. After three days of intense activity, the bi-annual fair Vinexpo Asia-Pacific, which was held in Hong Kong for the fourth time, has pepped up morale among the wine producers and merchants from all over the world who came here to find growth engines for the market.

At a time when the European wine markets are sluggish, Asia is the place where « it’s all happening », for the wine trade as well as for the rest of global business. The Chinese market sets the tone. « They learn fast and have become more seasoned professionals than in previous editions of this fair, » adds a French exhibitor, one of many from the country represented by half the stands at the venue.

As for the figures – which are approximate for the moment – some 12,000 professional visitors were registered, which is an increase of 40% compared to the 2008 edition! The aisles were still packed a few hours before closing time. 42% of the visitors were from Hong Kong and Macau, with a further 25% from other Asian countries, headed by mainland China. This data confirms the importance of dynamic territory of Hong Kong as a hub for continental imports ; but also shows the fair’s far-reaching scope of action.

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