Accueil / Bordeaux Echos / Alliance des Crus Bourgeois du Médoc renews its trust in Advanced Track & Trace

Alliance des Crus Bourgeois du Médoc renews its trust in Advanced Track & Trace

The Alliance des Crus Bourgeois du Médoc’s upcoming vintage will rely once again on Advanced Track & Trace to guarantee the Crus Bourgeois du Médoc wines’ origin, authenticity and traceability, through the application of a highly-secured sticker.

This partnership renewal highlights Advanced Track & Trace’s will to reinforce its services towards Bordeaux Châteaux and to accompany them in the valuation of their products in the world market. Having worked with the most prestigious brands for several years – Asia included – Advanced Track & Trace offers its expertise to its wine-and-spirit clients in the Bordeaux area.

7 QUESTIONS TO FREDERIQUE DE LAMOTHE, Head of Alliance des Crus Bourgeois

How many Crus Bourgeois du Médoc wines made the cut for the 2010 Official Selection?
260 Crus Bourgeois du Médoc wines were selected for the 2010 vintage.

What are the criteria to select a Cru Bourgeois wine?
There is one main criterion, and that is the obligation to reach one goal: the quality of the wine!

What guarantees the quality of a Cru Bourgeois wine?
For each vintage, every candidate is blind tested and if it qualifies, it is for a determined, registered number of cases.

What are the reasons for the growing popularity of the Cru Bourgeois appellation?
In my opinion, there are 3 main reasons for the increasing success of the Crus Bourgeois du Médoc:
– History: It is the oldest traditional classification in Bordeaux, which was used as quality recognition even before the earliest ranking methods. This is our lucky part, which makes the customers dreaming.
– Quality: Each vintage of each wine is submitted to an organoleptic examination. This control reassures the customers, while creating emulation among the winegrowers. This quality is made possible thanks to our prestigious and world-renowned terroirs.
– Pricing: Prices are reasonable for such a quality, and relatively stable from vintage to vintage, as they do not soar when one is outstanding.
This translates in a range of well-positioned crus and a strong brand. To protect this position and this brand, all the bottles are now showing an authenticating sticker displaying the Cru Bourgeois logo.

Why is a Cru Bourgeois sticker applied on the bottles?
Our sticker clearly identifies the Crus Bourgeois du Médoc wines and guarantees that the quality of the wine in the bottle matches our standards. The consumer knows for sure that the wine deserves the Cru Bourgeois du Médoc selection.

How can I check that my Cru Bourgeois du Médoc bottle is authentic?
The anti-tampering sticker is applied on every bottle since the 2010 vintage. It guarantees the origin of the bottle.

What are the other features of the Cru Bourgeois sticker?
The QR code on the sticker redirects the wine lovers to our website. We can interact with the consumer, and deliver additional information on the Cru Bourgeois du Médoc Châteaux, more specifically on the services they offer around the wine tourism.

Château Paveil de Luze
Cru Bourgeois du Médoc – 2010

Advanced Track & Trace in the Chinese and Asian markets
Showing its will to accompany its wine-and-spirit clients on high potential markets, Advanced Track & Trace consolidates its position in China and Hong-Kong, and announces the appointment of a Chief Operations Officer in Asia.

For over 25 years, ADVANCED TRACK & TRACE has accompanied the biggest global companies of all activity sectors. Advanced Track & Trace offers field-proven, durable solutions for traceability, authentication and trustworthy third-party infrastructures. Developing smart, robust applications for professionals and their clients, Advanced Track & Trace offers independent solutions at the cutting-edge of security and technology, for real-time answers to field problems faced by Chateaux.
Contact ATT Paris : press@att-fr.com – 99 av. Châtaigneraie 92500 Rueil-Malmaison – Tel 01 47 16 64 72

Contact : www.crus-bourgeois.com